Jean-Claude Usunier
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Who is Jean-Claude Usunier?
Jean-Claude Usunier is a Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
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"Jean-Claude Usunier." Biographies.net. STANDS4 LLC, 2024. Web. 20 May 2024. <https://www.biographies.net/people/en/jean_claude_usunier>.
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