Jeff Yang

Who is Jeff Yang?

Jeff Yang is an American writer, journalist, businessman, and business/media consultant who writes the "Tao Jones" column for the Wall Street Journal. Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. Yang lives in New York City. Yang is also known for his books, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action, Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism, and Secret Identities: The Asian American Superhero Anthology. He recently co-wrote the second graphic novel in the Secret Identities series, Shattered: The Asian American Comics Anthology. In addition, he has written for the Village Voice, VIBE, Spin, and Condé Nast Portfolio.

Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc. Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans.