Jeffrey Sterling, Baron Sterling of Plaistow

Who is Jeffrey Sterling, Baron Sterling of Plaistow?

Jeffrey Maurice Sterling, Baron Sterling of Plaistow, GCVO, CBE, is a British businessman and Conservative peer. The Plaistow referred to is Plaistow, West Sussex, reflected in the land holdings in the county.

He was appointed a Commander of the Order of the British Empire in the 1977 Birthday Honours and was knighted in the 1985 New Year Honours for public services and services to industry, having the honour conferred by The Queen on 12 February. In Margaret Thatcher’s resignation honours list he was created a life peer as Baron Sterling of Plaistow, of Pall Mall in the City of Westminster on 17 January 1991. He was appointed Knight Grand Cross of the Royal Victorian Order in August 2002 in a supplement to that year’s Birthday honour’s list in recognition of his services in connection with the Queen’s Golden Jubilee. Baron Sterling has a coat of arms with the Latin motto "Usque Per Ignem".

He holds an honorary commission in the Royal Naval Reserve of Rear Admiral and is associated with HMS President.

Sterling founded Motability, a charity providing cars for people with disabilities, in 1977 and today is Chairman of the organisation.