Joe Carcione

Who was Joe Carcione?

Joseph Carcione was a consumer advocate known as "The Green Grocer."

Carcione owned and operated a produce import/export business in South San Francisco at the Golden Gate Produce Terminal II. He hosted short television bits offering advice in the world of produce, and wrote a newspaper column and two books on the same subject. The Greengrocer television news feature was produced on location at the Golden Gate Produce Terminal and syndicated throughout the United States and Canada. Commercial television stations contracted with Mighty Minute Programs of San Francisco to obtain the exclusive rights to broadcast Joe Carcione's Greengrocer report on a market-by-market basis. In some television markets, the feature was sponsored by grocery stores interested in associating with The Greengrocer. Was sued in U.S. federal court by the seedless watermelon association for less than favorable comments on their produce.

Carcione married Madeline Ahern in 1937. They had three children. He died of intestinal cancer at Peninsula Hospital in Burlingame, California on August 2, 1988 and was entombed at Holy Cross Cemetery in Colma, California.