John Burbank

Who is John Burbank?

As Chief Marketing Officer, John Burbank serves as brand champion

for AOL, with overall responsibility for conceptualizing, developing

and executing the company's marketing strategies and programs, managing

market research and brand development and working closely with the

product marketing teams.

Burbank comes to AOL from ATT, where he served as Vice

President, Marketing, through the company's transition from ATT

Wireless, Cingular and then ATT. Among his achievements, Burbank

developed the "Signal Bars" advertising campaign, which was

subsequently adopted by Cingular and the new ATT.

Burbank also built new teams for Hispanic Marketing, Youth

Marketing, Market Research, and Media Innovation, and established

exclusive, content distribution and marketing programs with leading

brands such as HBO, WWE, Saturday Night Live, American Idol, Televisa,

the NCAA, and many major recording artists. Burbank also managed

groundbreaking mobile programs with key Internet companies such as

MySpace, FaceBook, and YouTube.

Prior to ATT, Burbank was Director, Brand Management, for

NewPower Company, and before that was Brand Manager for Procter

Gamble, where he led PG's pioneering Internet efforts and

established Pampers.com as the centerpiece to a multi-platform

360-degree marketing program that included development of a companion

TV series on Fox Family.

Burbank got his start at the Chicago Tribune Company, where he

managed the company's initial use of demographic segmentation tools to

demonstrate the value of its readership to advertisers and helped the

company install a new distribution network that let the paper "own" its

customer records and more fully manage the customer experience.

Burbank received a BA and MBA from the University of Chicago.