John Tantillo

Who is John Tantillo?

John Tantillo is an American branding and marketing consultant. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.

A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology. In March 2012, Tantillo was named Alumnus of the Month by Hofstra University.

Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.

Tantillo is a frequent guest on television and radio, often appearing on Fox Business Network and Fox & Friends. He is a regular guest on the Fox News live webcast discussion show, The Strategy Room, where he is seen twice a week on Business Hour, News With a View and God Talk Hours, analyzing the role of marketing within the topic of the day.