Jorge Rodriguez-Gerada

Who is Jorge Rodriguez-Gerada?

Jorge Rodríguez-Gerada is a Cuban-American Contemporary Artist. Born February 5, 1966, Cuba, he grew up in the United States. Rodríguez-Gerada predominantly creates his work in urban spaces on a large scale. His works reflect a concern for the individual and an appreciation of the urban public space. As a founding member of the early ‘90s New York Culture Jamming movement first with the group ‘Artfux’ and later with the 'Cicada Corps of Artists', Rodríguez-Gerada launched interventions upon billboards and public advertising. From this he gained international attention through recognition in the book No Logo, by Naomi Klein. By 1997 he was beginning move towards working solo. In 2002 Rodríguez-Gerada moved to Barcelona and focused on the large-scale ephemeral charcoal drawings of his Identity Series. He then developed the Terrestrial Series; ephemeral earthworks so expansive as to be visible from space. These have also gained international media attention. Other ongoing projects include the Identity Composite Series, and smaller artworks he calls Urban Analogies, and Memorylythics.