Kevin Marks

Who is Kevin Marks?

Kevin Marks is author of the weblog Epeus Epigone. He was Vice President of Web Services at BT. He became Principal Engineer for Technorati after working for both Apple and the BBC. At the TechCrunch event Realtime Stream Crunchup he announced that he would be joining BT to work together with JP Rangaswami. In May 2011 he began working at Salesforce.com. He is one of the founders of Microformats.

At the first BloggerCon, Marks discussed the power curve as it applies to weblogs:

The net changes the power law of the media curve. If you look at relative popularity on the web, using something like Technorati, you get a power curve that goes all the way down gradually, to the bottom where you see pages that got just a single click. If you look at popularity in the "real" world — best-selling books, or top music — the power curve drops like a stone from a very high level. That's because in order to get a book published, or a piece of music recorded, you have to convince somebody that you're going to sell a million copies. You end up in a zero-sum game, where people pour enormous resources into being the number one, because number two is only half as good. The promise of the net is that the power of all those little links can outweigh the power of the top ten.