Larry Schwarz

Who is Larry Schwarz?

Larry Schwarz is the founder and CEO of Animation Collective, the New York City-based producer of children's programming for television, the Internet and home video. Prior to Animation Collective, Schwarz founded Rumpus, the multimedia children’s toy and entertainment company. Rumpus operated kids’ entertainment and community websites Rumpus.com and Zeeks.com and produced interactive programming. Rumpus is best known for its line of award-winning toys all based on characters and ideas created by Schwarz. Its toys, including Monster in My Closet, Gus Gutz, Wake Me Willy and Harry Hairball, were the recipients of awards for best toy of the year from Parents Magazine, Family Fun, Child, Good Housekeeping, The Parent’s Choice Foundation, and many other children’s publications and parenting groups. In 2000, Schwarz became the youngest person ever elected to the Board of Directors of the Toy Manufacturers of America. Prior to founding Rumpus, Mr.Schwarz served as Chief Executive Officer of VIAM Communications, the publishers of the Vietnam Business Journal and Vietnam's first countrywide Yellow Pages. Prior to that, Mr.