Lorenzo Villoresi

Who is Lorenzo Villoresi?

Lorenzo Villoresi is a perfumer in Florence, Italy. His study and travel in the Middle East has greatly influenced his work and some of his most important fragrances are Orientals, exotic perfumes of spices, amber, incense, resins, vanilla, sandalwoods and other aromatics. He continues in the long tradition of perfumery in Florence, arguably where modern perfume making began. The LV house opened in 1990 in the 15th-century family palace, overlooking the Arno.

He is best known for his custom-made fragrances and potpourris, and distinguished in that he is an independent perfumer, working outside the big fragrance houses. Villoresi was the recipient of the prestigious Prix François Coty in 2006, an "Oscar" award to 'artistes parfumeurs', recognizing perfumers' achievements over their career as well as their most recent creations.

He is the author of several books on the art of perfume:

Il Profumo: Cultura, storia e tecniche -ISBN 88-7928-271-9.

The book contains descriptions of perfumery techniques, an overview of raw materials and essences, separate chapters on the history of perfume and famous perfume quotes in literature, a special section dedicated to aromatherapy, and an extensive glossary.