Michael Pagnotta

Who is Michael Pagnotta?

Michael Pagnotta is a veteran entertainment publicist, music supervisor and artist manager.

He is perhaps best known as the former longtime spokesman and media advisor to Mary-Kate and Ashley Olsen, the mary-kateandashley brand and their company, Dualstar Entertainment Group. His exclusive representation of the Olsens and their various business endeavors lasted for the better part of thirteen years, from 1993 until January 2006 when Pagnotta and Dualstar parted ways. He has been widely quoted on teen and preteen marketing and media issues.

Pagnotta founded Reach Media Relations, Inc., a New York City- based media and marketing firm, in November 1990, following brief stints at The Peter Max Studio, Rogers & Cowan and Straight Arrow Publishing. His clients have included many of the best known alternative, rock and pop artists of the past three decades including Prince, George Michael, The Rolling Stones, David Bowie’s Tin Machine, The Beach Boys, Moody Blues, Depeche Mode, The Cure, Bush, Erasure, Morrissey, The B-52’s, Paul Westerberg, John Cale, Donny Osmond, Debbie Gibson, The Three Tenors and Johnny Rotten among many others.