Michel Tcherevkoff

Who is Michel Tcherevkoff?

Conceptual photographer Michel Tcherevkoff built his long career with a maverick's style and an artist's eye. With talent, humor, and an endless fascination with how things work, Tcherevkoff describes products as he sees them and is going strong after 40 years.

Working as the creative eye for important clients, Tcherevkoff has created a couture dress made from toothbrushes for Johnson & Johnson, a massive “sensorium” where visitors could experience fragrance visually for Firmenich, morphed a salad spinner into an amusement park ride for Bed Bath and Beyond. Tcherevkoff has a unique position as advertiser’s go-to photographer for images that “reality with a twist.”

"I was never interested in documenting life as it is. My fun is to take what's real and go "beyond" to images that suspend belief and grab attention."

From collaborating with the world's greatest creatives to successfully launching his own publishing and global licensing initiatives, Tcherevkoff’s photography fuses imaging, digital illustration, sculpture and pure art with experience and talent.

Born and educated in Paris, Tcherevkoff came to America to visit his sister, who was a fashion model, and decided to stay.