Morinosuke Kawaguchi

Who is Morinosuke Kawaguchi?

Morinosuke Kawaguchi is a Japanese futurist and innovation expert. He is the founder of Morinoske Company Ltd., a Tokyo-based management and design consultancy. Previously, from 2002 till 2013 he was working for Arthur D. Little Japan. Also a lecturer in the postgraduate program at the Tokyo Institute of Technology and Doshisha Business School, his approach to Japanese subculture and how it comprises a competitive advantage in R&D has made him popular in Japan.

Kawaguchi is renowned as a strategy expert in Management of Technology, intellectual property management and also technology & innovation management in various industries such as telecommunications, electronics and the automotive industry. In Japan, he is considered the inventor of the concept in product engineering and technology development of drawing from Japanese culture, especially the concepts of monozukuri and otaku subcultures.

He is a bilingual lecturer on this topic and has appeared on several Japanese radio and Television shows. Kawaguchi writes regularly on Japanese technology development, creating a bridge between the hard-boiled industry and creative subculture. Since 2007, he has an ongoing biweekly column for the Nikkei BP online and another for TechOn online. Also, from February 2009 until January 2010, he wrote a series of articles on anime-like engineering and technology for DIME, a magazine comparable to WIRED in the US.