Niall McGarry

Who is Niall McGarry?

Statement

Niall McGarry is an Irish media entrepreneur

Niall McGarry is an Irish media entrepreneur and the owner and founder of JOE.ie andHer.ie, the largest male and female-focused websites in Ireland. Both websites fall under the banner of Maximum Media. Maximum Media is the new umbrella company founded by Niall, who owns and runs both sites and has plans to roll out a number of new online titles over the coming years. After graduating in 2002 with a degree in Marketing Management, he worked for just over a year in advertising sales for a newspaper in Galway City. Here, he spotted a gap for the West of Ireland’s first marketing and advertising agency and established Impact Media in 2003, aged just 24. The company grew and added many national clients to its portfolio including Supermacs, Eircom and Radisson Hotels. Having achieved huge success and having grown the company to a 20-strong workforce, McGarry sold this business to Cork company H+A Marketing and PR in 2011. The primary reason to sell his first business was to move to Dublin to fully concentrate his energies on JOE.ie, the first website dedicated solely to the interests and passions of the modern Irish man. Niall originally created JOE.ie in 2010, providing an online outlet for Irish males with an interest in areas like sport, tech, entertainment, motors and fashion and after steadily establishing a fan-base in the last three years, the site now attracts 1.1 million unique visitors a month. That figure is set to increase even further following the launch of new JOE, the new-look version of the site,which responds to whatever device is being used to access the site, whether it’s a desktop computer, laptop, tablet device or mobile phone, and instantly delivers content in its most optimised format. Following on from the success of JOE.ie, Niall created Her.ie, a site that caters for Irish females in July 2012 and has achieved almost instant success, already attracting an audience of over 600,000 unique visitors each month. Over 25 people are now employed full-time between the two sites and this number is set to double within 18 months. A respected commentator on business matters in Ireland, Niall also contributes regularly to a number of radio stations on advertising and business matters and has established a profile on Twitter in the last year. He has already attracted just short of 3,000 followers. While both JOE.ie and Her.ie have a Facebook fan base of over 115,000 people in Ireland and a Twitter following of almost 50,000 combined.