Paul Arden
Author
1940 – 2008
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Who was Paul Arden?
Paul Arden was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
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"Paul Arden." Biographies.net. STANDS4 LLC, 2024. Web. 5 May 2024. <https://www.biographies.net/people/en/paul_arden>.
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