Pernille Holmboe

Who is Pernille Holmboe?

Pernille Holmboe is a Norwegian model widely known as the face of the Swedish clothing company Gina Tricot, with whom she had a long-running contract, that was terminated in 2010. She is especially known for this among Norwegians, to whom she has been "synonymous" with the brand.

She has been modeling since her teens, first in Milan and Paris, and then New York City, before moving to London.

After six years as the face for Gina Tricot she has resigned and replaced by Brazilian model Emanuela de Paula in 2010. One of the reasons for the change was because she got pregnant according to Victor Appelqvist, marketing director at Gina Tricot. In 2011 she started her own fashion brand, Cameo, together with Norwegian fashion designer Tale Hagelsteen. Holmboe currently resides in Hong Kong.