Peter Bamford

Who is Peter Bamford?

Peter Richard Bamford, is a British businessman, currently Chairman of SuperGroup plc, the owner of the Superdry brand, and rapidly growing youth fashion retailer. He is also Chairman of Six Degrees Technology Group Limited and MCPS-PRS Limited known as PRS for Music.

He is a Non-Executive Director of Rentokil-Initial plc.

Bamford was the Chief Marketing Officer of Vodafone during the period between July 2003 - April 2006. He was also a Board director from April 1998 to March 2006. Previously, he was Chief Executive, Northern Europe, Middle East & Africa Region and Managing Director of Vodafone UK. Peter was responsible for the full range of marketing and commercial activities in Vodafone, including brand, global product development and content management, accountability for serving Vodafone's global corporate customers and management and procurement of the global handset portfolio. He is regarded as one of the key architects of the development of Vodafone as a global brand.

Before joining The Vodafone Company in 1997, Bamford held senior positions with Kingfisher plc and Tesco PLC and was a director of WH Smith PLC.

Bamford is also known for his motor racing activities. Since 2006 he has competed in major championships including the Ferrari Challenge, British GT Championship, Le Mans Series and International GT Open.