Peter Bennett

Who was Peter Bennett?

Peter Bennett was a popular music promoter who worked with several prominent artists including The Beatles, the Rolling Stones, Elvis Presley, Bob Dylan, Frank Sinatra and The Jackson 5.

Peter Bennett was born as Pietro Benedetto in The Bronx, New York.

Following the death of Brian Epstein in 1967, he was hired as promotional manager for The Beatles and Apple Corps. His first promotion was "Hey Jude", followed by the White Album, Yellow Submarine, Abbey Road and Let It Be.

After the band's breakup, Bennett became the promotion manager for each of the four Beatles individually: John Lennon, Paul McCartney, George Harrison and Ringo Starr, as well as the original drummer Pete Best and numerous other stars. Cited by Billboard Magazine as the man who "made unknowns into stars and stars into superstars," he has the distinction of being the only promotions manager to work simultaneously with the Beatles, the Rolling Stones, Elvis Presley, Bob Dylan, Frank Sinatra and Tony Bennett.

In September 2007 he appeared the first annual Orillia Beatles Festival to speak about his involvement with the Beatles.

He died of heart failure on November 22, 2012 at age 77.