Robert Sterling Yard

Who was Robert Sterling Yard?

Robert Sterling Yard was an American writer, journalist, and wilderness activist. Born in Haverstraw, New York, Yard graduated from Princeton University and spent the first twenty years of his career in the editing and publishing business. In 1915, he was recruited by his friend Stephen Mather to help publicize the need for an independent national park agency. Their numerous publications were part of a movement that resulted in legislative support for a National Park Service in 1916. Yard served as head of the National Parks Educational Committee for several years after its conception, but tension within the NPS led him to concentrate on non-government initiatives. He became executive secretary of the National Parks Association in 1919.

Yard worked to promote the national parks as well as educate Americans about their use. Creating high standards based on aesthetic ideals for park selection, he also opposed commercialism and industrialization of what he called "America's masterpieces". These standards subsequently caused discord with his peers.