Scott C Shephard

Who is Scott C Shephard?

Scott C Shephard is a British music industry executive and consultant. He has worked with artists such as dance act De Nada and Motown Records recording artist Val Young.

Scott got his start in music working for the U.S. and U.K. divisions of Death Row Records, the rap label once home to Dr. Dre, Tupac Shakur and Snoop Dogg. His work marketing releases such as the Dysfunktional Family, led to him becoming personal publicist for artists on the label including Danny Boy, and Jewell.

In 2003, Scott was introduced to music producer DJ Slip of Comptons Most Wanted, which segued into an involvement with Los Angeles, California based record label IV Life Records and Mafia IV Life car club, founded by Ladell Rowles.

Scott was New Media Manager for Dynasty/C.O.B. Records in 2004, a new imprint launched by rapper Crooked I. Alongside Crooked I, Scott designed, marketed and developed platforms such as Dynasty TV, a digital video show that showcased music and events, and WestcoastDynasty.com, a web community which distributed music including the monumental Hip-Hop Weekly series. Crooked I soon became one of the leading faces emerging from musics ‘Digital Era’ and they're innovative marketing strategies were rewarded when music publication VIBE magazine labelled Crooked I and Jay Electronica as ”Internet Guerrillas" on the cover of their August 2008 issue, with an article discussing the Hip-Hop Weekly series and his approach to marketing on the internet. Crooked I mentioned Scott at the end of his song "The Finale". Crooked I is now signed to Eminem's Shady Records as a member of the American hip hop supergroup Slaughterhouse.