Ulrike Reinhard

Who is Ulrike Reinhard?

Ulrike Reinhard is a German publisher, author and futurist. She holds a masters degree and PHD in business administration specializing in marketing and human resources. She worked for ARD and ZDF and is currently editor in chief of we-magazine.

On the very first blog she wrote back in 2004, Reinhard said: "I just love the idea of the internet with all its opportunities. If I am at home or in the office I am more or less online. The most fascinating thing about it is that it has become so easy to 'connect' people."

Reinhard discovered email when she entered the "one and only internet community" The WELL in 1987. In 1994 in Europe she founded whoiswho.de - a website/internet platform where thousands of Internet companies in German-speaking countries connect to one another. whoiswho was one of the very first cross-media-projects. As editor-in-chief and publisher she has produced close to 50 "whoiswho" books and CD-ROMs. She sold the domain in early 2010.

In 2004 - the 10th anniversary of whoiswho.de - she edited and published "Digital Transformations". It deals with the fundamental transformations in business, culture and science driven by digital technologies.