Martin Lambie-Nairn

Who is Martin Lambie-Nairn?

Martin Lambie-Nairn is one of the most influential British graphic designers. He was the founder of his eponymous branding agency Lambie-Nairn & Company and is currently the creative director of branding agency ML-N. His work mainly concentrates on brand identity for television. Martin is acknowledged for having redefined television brand identity design, merging the graphical qualities typical of printed communication, with the range of possibilities offered by the media of television. His philosophy of making complicated things simple, remains a core part of his career, as does balancing commercial imperatives with creativity.

Amongst his most celebrated works are: the original Channel 4 logo and idents created in 1982; the ground-breaking batch of 30+ idents for BBC Two that first aired on February 16, 1991; and the 1997 corporate re-brand for the whole BBC. He, in conjunction with his agency, also created launch packages for certain other BBC channels.